One of the first decisions every entrepreneur faces when launching an online store is: Which Shopify plan should I choose?
With Shopify offering multiple pricing tiers — from Starter to Plus — it’s important to understand the differences so you don’t overpay for features you won’t use, or underinvest in capabilities you’ll quickly outgrow.
As Shopify Partners and e-Commerce consultants, we help businesses choose the right plan for their goals. This guide explains each Shopify plan, what it includes, and who it’s best suited for.
Shopify Pricing Plans at a Glance
1. Starter — $5/month
- Sell products via social media, messaging apps, or an existing site using a “Buy Button.”
- No full online store — just lightweight selling capabilities.
- Ideal for testing an idea, side hustles, or creators who want to sell through social channels.
2. Basic — $29/month (billed annually)
- Full online store with unlimited products.
- Higher credit card processing fees.
- Up to 77% shipping discounts.
- 10 inventory locations supported.
- Optional POS Pro Plan per location.
- No access to PII data for 3rd party apps (hence, limited personalization).
- Best for new store owners launching their first online shop.
3. Grow — $79/month (billed annually)
- Everything in Basic.
- 5 staff accounts.
- Lower credit card processing fees.
- Up to 88% shipping discounts + insurance.
- USPS Small-Package Discounts
- Full data access.
- Great for growing stores that need team collaboration.
4. Advanced — $299/month (billed annually)
- Everything in Grow.
- 15 staff accounts.
- Lowest published credit card processing fees.
- Third-party calculated shipping rates.
- Up to 2x rate limit on select APIs.
- Enhanced Live Chat Support
- Best for scaling businesses with larger catalogs, complex shipping, or global expansion.
5. Shopify Plus — Custom pricing (starting ~$2,300/month for 3-year contracts)
- Enterprise-grade solution.
- Unlimited staff accounts. Dedicated account manager and 24/7 priority support.
- Custom checkout experiences.
- API integrations with ERP/CRM systems.
- Up to 200 inventory locations.
- 25 headless storefronts.
- Wholesale (B2B) and multi-store capabilities.
- Best for high-volume brands needing advanced customization and global scalability.
Core Features on Every Plan
Regardless of which plan you choose, Shopify includes powerful core features:
- Unlimited products & bandwidth.
- Discount codes and promotions.
- Abandoned cart recovery emails.
- Multiple sales channels (e.g., Instagram, Facebook, marketplaces).
- Shopify POS (in-person selling).
- Fraud analysis (with Shopify Payments).
- Analytics.
Other Costs to Consider
While the monthly subscription is straightforward, factor in these additional costs:
- Apps & Plugins – Premium apps can add $50–$300/month.
- Themes – Free themes available; premium ones cost $150–$400 (one-time).
- Payment Fees – Shopify Payments is the lowest-cost option. Using third-party gateways adds extra fees.
Which Plan Is Right for You?
- Starter → Perfect for creators or side hustles selling on social.
- Basic → Best for first-time entrepreneurs launching an online store.
- Grow → Ideal for businesses with steady sales that want professional reporting and more staff accounts.
- Advanced → Suited for scaling operations, international expansion, and complex shipping needs.
- Shopify Plus → Tailored for enterprises with high volume, advanced integrations, and multi-store setups.
Final Thoughts
Choosing the right Shopify plan is about aligning features with business goals. Starter and Basic are great entry points, Grow and Advanced support scaling, and Plus delivers enterprise-grade capabilities.
At Process Paramarsh, we help businesses evaluate Shopify pricing, select the right plan, and set up their store for long-term growth — from design and apps to ERP/CRM integrations and optimization.
